How much does it cost to use Google AdWords? A question that moves many of our customers and cannot be answered with a blanket statement. As the official Google Partner Agency, we always strive to clarify the topic. The price depends on many factors, such as competition, quality, and scope. Some of these factors can be influenced, others not. This makes it difficult for new companies, in particular, to be able to calculate and estimate the appropriate price for an AdWords campaign.
What am I paying for?
The price of Advertising with google adwords(โฆษณา google adwords ราคา which is the term in thai) in itself does not arise. The tool and the AdWords interface can be used by anyone who has an email address and registers an account there. Usage costs only apply when people have clicked on your ad. In this case, you usually pay a so-called cost-per-click (CPC). To make it even more complicated, the cost per click is different for every ad, keyword, industry, and yet every search query. There is also the possibility to set a classic 1000 contact price (CPM) in the display network. This is known to many from the area of advertisements in magazines or daily newspapers, but not always the right choice in the online space. Google does not charge any fees for creating a campaign with Google AdWords.
How much does a click on the ad cost?
Then click on an ad is primarily dependent on:
- The competition for the keyword: the more companies want to be found for a particular keyword, the higher the price per click. The system is like an auction. The more people want to have a specific product (here then place in the search results for a keyword), the higher the price of the opponents.
- The quality of the ads: Google assigns a so-called Quality Score (1 = bad, 10 = top) for each keyword. To put it bluntly, this is calculated from how well the keyword, the ad, and the website fit together and match the search intent of the user. Ads with a higher Quality Score are cheaper, or you have to pay less to stay in the same position than a competitor with a lower Quality Score.
- The area in Google search: Would you like to be in first place in the search? Others want that, too, and accordingly, higher positions usually are more expensive than lower ones.
- Sufficient budget: If your budget, which you have set for Google, is used up, the ads will no longer be displayed. Determining whether the budget is set too low can be seen from the key figures, “Share of possible impressions in the search network.” If this is less than 90%, this is usually due to an insufficient budget.