Create a great Facebook ad using a user persona

Facebook ads are one of the best ways to generate leads and in most cases to make sales. Many new digital marketers and online sellers are getting dependent on Facebook ads more and more. Even you might have noticed a lot of Facebook ads while you were scrolling down your homepage. Can you recall which ads made you look twice or which ads made you click on them? There have been a lot of ads that you might have seen but cannot recall at all. What could be the difference between these ads?

Ads that are meant for a specific audience

If you want your ad to generate more and more leads for you, you need to make it simple and relevant. These two are the only points that you are to keep in mind when you are working on a Facebook ad. Millions of people use Facebook every day. But there are thousands of companies placing their ads to get their attention. So if your ad does not connect to them, they would just scroll past it. What should you do to grab their attention?

  • Create a user persona in your mind. Think of a person that you know or create an imaginary one. Think of that person’s life and struggle and desires. Try to create your ad in a way that would invoke emotion in that person. This is the most important thing to do here.

Hire an agency for additional help

Apart from ads, you should also always try to get organic traffic. You need to rank higher if you want to generate organic traffic to your store or blog. Try searching for a good SEO company nearby you. If you are in Bangkok, search for a good seo company bangkok. These agencies will also help you in setting up your ad. If you want to generate more leads and to convert them into sales, it is a good idea to take a helping hand.



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